Do-Follow vs No-Follow.. What’s The Difference?

One of the Clearun Marketing staff have used this article to inform clients the difference between Do-Follow and No-Follow links for years now and thought it beneficial that we share it on our website for all to see also. The original article can be found here, written by Tommy

It doesn’t matter if it’s a small business owner buying links or someone that supposedly has years of experience in the SEO world. They all ask if links are do-follow and I am now convinced that the majority of the people asking this have no idea what the difference is between do-follow and no-follow, their benefits and why this great debate needs to finally come to an end.

My goals with this article is to help you understand what each link variation is, what it means for your SEO and also why you need to stop discrediting no-follow links. Unless you have been hiding under a rock, you know that all of the major sites are now adding the “no-follow” tag to all outbound links. Entrepreneur.com, Forbes, Inc., Huffington Post, etc. All of the big players are now no-follow with many more following right behind, and guess what? Sales of these links haven’t slowed a single bit. In fact, they have increased.

Why? Because it’s the site a link sits on, not whether it’s no/do-follow that contributes to branding, exposure and sales. So, let’s get this debate cleared up once and for all. Some people need a reality check..

I’m going to help you understand both Do-Follow and No-Follow as clear as day!

No-Follow Link Definition

This is what a no-follow link looks like in HTML if you inspect the page source using a variety of web inspectors:

<a href=”http://www.url.com/” rel=”nofollow”>Anchor Text</a>

When a link is assigned this tag, it basically tells Google not to pass PageRank, which is still a thing, even though Google stopped allowing the public to access it years ago. It is still used internally. The common misconception, though, is that since PageRank isn’t passed the link can’t help move a page up in the SERPs. This is false. Wikipedia links are my favorite example to use. No-followed links, but they can shoot a page to the top almost instantly.

So many SEO amateurs say that a no-follow link tells Google not to count it. It tells Google not to pass PageRank, or juice as the top SEO gurus like to call it. That is just one little component of the SERP algorithm. While it doesn’t pass juice, it does give Google a sense of authority. You are going to hear me use Wikipedia links as an example several times throughout this post, and for good reason.

They are some of the highest authority links available, yet they are no-follow. If you score a Wiki link you might not get PageRank passed through, but you get a whole lot of trust and authority.

Do-Follow Link Definition

This is what a do-follow link looks like in HTML if you inspect the page source using a variety of web inspectors:

<a href=”http://www.url.com/”>Anchor Text</a>

These links are always preferred because they pull in one thing that no-follow links don’t, and that is PageRank. Basically, when a site links out, a bit of that page’s “juice” is passed via the link. Did it suck when sites like Entrepreneur, Forbes and Huffington Post went no-follow? Of course, because that meant no more passing PageRank, so we can’t completely discredit it.

Imagine if every link that a page received was given a score, from 0 – 10. Sites that are high authority, would earn higher points. Lower authority sites or websites that anyone could score links from would be valued much lower.

It’s part of the algorithm, and this is the reason many websites were after high authority editorial links in the past. They wanted the juice. They had zero interest in any other benefit. My agency was receiving inquiries from crappy landing pages and low quality affiliate sites. We obviously couldn’t get them the links, but they craved that juice bad.

In short, a do-follow link passes PageRank. No, PR isn’t dead. It’s just not made public any longer.

So, Why Do No-Follow Links Exist?

Want to know who is to blame for websites converting to no-follow links? Us. Yes, us.

Marketers ruin everything. We are all guilty of it. We figure out ways to game the system for short term gains, and that eventually gets patched and it’s ruined forever. The recent surge in authority link wants (because of the PageRank they passed) eventually led all the big sites to take action.

Listen, they know that people want links to help their SEO. That is why they get swamped with pitches and that is why people want to submit guest posts. It was all about the link value, and that has dried up a bit. Now the bigger sites are desired for branding and referral traffic.

Wikipedia was spammed to death and then boom, everything went no-follow way back in the day. They cleaned up, and now it’s much less spammy. The same happened regarding blog comments. SEOs were trying to game the system, so they loaded up software to spread millions of blog comments containing links. Now, most comment plugins automatically assign links the no-follow tag.

It’s no secret that the no-follow tag keeps away spammers and uneducated SEOs. Sites have a lot less shit to deal with, so expect many more to go this route, and fast. I see new ones converting to no-follow all the time.

Why No-Follow Has Become Necessary & Will Only Increase in Use

The lucrative world of link selling has led to the top sites slapping everything, past and present, with the no-follow tag. They do this in hopes that it will reduce the number of paid links that slip through the cracks. While it may have reduced the number of shitty affiliate sites and thin sites that wanted fat juicy links, it hasn’t slowed the demand from real businesses.

Have you ever seen blogs that are littered with spam or general directories that are super spammy? If so, I can promise you that the links are do-follow. The spammers seek out do-follow opportunities and spam the living hell out of them until the site disables comments and submissions or flips the no-follow switch on.

Back in the day, forums were spam paradise, but now all forum software comes with the no-follow link tag automatically set.

Process for Checking Whether a Link is No-Follow or Do-Follow

There are a few simple was to see whether or not a link is no-follow or do-follow.

Here are a couple browser specific short-cuts:

Chrome: View>Developer>View Source (or right click the page and select Inspect Element)

Firefox: Right Click>View Page Source. Then, Edit>Find and search “nofollow” in the search box. All no-follow tags will then be highlighted.

Safari: Develop>Show Page Source. Then, search “nofollow” in the search box. All no-follow tags will then be highlighted.

If you are a little more advanced, there are several browser extensions available for Firefox and Chrome that can be installed to help you. If you use Chrome, give NoFollow Simple a try. For Firefox users, you have three options: SearchStatus, NoDoFollow and SEO Quake.

You NEED No-Follows in Your Link Profile

Google will find it highly suspect if they see a site that ONLY has do-follow links. Guess what? No-follow links are part of the real world, so any real website is going to have them. You need them, no doubt about it.

But aside from PageRank, let’s look at some added benefits.

A no-follow link on Inc. might drive 1,000 visitors to your site and several conversions. Is that worth something? Of course it is! A forum link might be no-follow but it can introduce your business to a whole new audience, and also attract traffic and sales. The same can be said for blog comment links. Look, if you are buying links to game the system (everyone does) then you also need to add in no-follow links to your profile, so build ones that are going to give you all the added value.